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Tag: webdev

Reflecting on 2024 and the Year Ahead

Last year our end of year message highlighted tech trends that we’d been keeping an eye on; this year we continue to keep track of what’s important in our industry. It’s been a year of many repeated trends as well as several very exciting newcomers. Let’s have look at what we’ve been monitoring: AI continues to be the biggest trend as business leaders embrace its power to increase productivity, customer experience and profitability. Cybersecurity and the rising frequency of cyberattacks highlighted the need for stronger preventative measures and more innovative ways of proactively...

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What the fox is going on at STEP Software? 

We know what you’re thinking: it’s a bunch of marketing nonsense. But this couldn’t be further from the truth.  Back in 2019, we embarked on a mission to rebrand our company, which included launching our sassy mascot, Quinn.  We embraced his fox-like qualities of being clever, bold, and creative in every decision we made, every client we collaborated with, and every project we became part of.  We developed a plan that included a new website, the launch of an exciting new product, and a round of hiring to formalise our HR, Sales, and Marketing efforts. But, like many businesses,...

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